As an avid skincare enthusiast and trend-watcher, I'm interested in following new product innovations within the skincare market. The beauty industry as a whole is valued at $532 billion, and is continuously expanding with the popularity of direct to consumer brands, targeted marketing, transparency and sustainability within brands. Considering these trends, I sought to design a skincare brand that I'd want to place on my shelf.
MY ROLE
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Research
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Strategy
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UX design (Sketch, Invision)
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Product design (C4D)
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Visual Design (Illustrator)
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Branding
PROBLEM
OPPORTUNITY
The over-saturation of the skincare market has resulted in a cluttering of skincare routines, shelves, and landfills. Lengthy ingredient lists and a lack of regulation in formulations make finding products that suit your skin concerns a challenge, resulting in many products collecting dust or in the trash. While there has been a push to increase recycling in beauty products with services such as TerraCycle, it's often overlooked due to the inconvenience of taking the adequate measures to recycle skincare components.
Although there has been a push to increase recycling in beauty products with services such as TerraCycle, it's often overlooked due to the inconvenience of taking the adequate measures to recycle skincare components. While there has been a rise of customizable skincare within the industry, there is an opportunity to create a unique "you" centered brand that is sustainable without sacrificing the packaging aesthetics.
SOLUTION
While the beauty industry is always growing, so is the knowledge of the consumer. Iyo helps further educate their customer by identifying their individual concerns and formulating a product specifically for them, resulting in less clutter in their skincare routines and landfills later on.
CORE USERS
Click on each image to learn more
CONSCIOUS CONSUMER
Main motives: Sustainability and minimalism
SKINCARE VETERAN
Main motives: Trend following and product reviews
CURE SEEKER
Main motives: Addressing individual concerns and effective ingredients
THE APP
Iyo uses AI backed by dermatologists to identify your skin
concerns and develop a formula that is uniquely yours.
Face scanning technology tracks your skin's progress and
allows iyo to more accurately adjust your formula as your
skin changes.
CONSULTATION
Users go through a simple consultation with
Iyo's AI to answer questions about their skin type, concerns and lifestyle to determine the perfect formula suited for their skin.
FACE SCANNING TECHNOLOGY
Face scanning technology analyzes your skin
to determine areas of concern to create your
formula. Users are prompted monthly to scan
their face to track their skins progress and
adjust their formula as necessary.
YOUR FORMULA
Once users complete their skincare consultation, they are able to view and approve their formula
to ensure that they are satisfied with their
skin analysis. Once they have approved, their
custom formula is sent to the lab to be created.
THE SUBSCRIPTION
Iyo promises to send you one and only box upon your initial subscription that contains one glass jar filled with one month's supply of biodegradable vegetable cellulose ampoules filled with a formula designed for your skin.
After your first month, you will receive a recyclable envelope in the mail every month containing a refill of ampoules. Using the iyo face scanning technology and AI consultations, you'll be able to adjust your formula to better suit your skin over time.
