balance

by lululemon

Balance by Lululemon is a space dedicated to an often overlooked aspect of fitness: rest. The space incorporates both passive and active methods of recovery to help address the needs of a wide range of guests. The goal is to change the perception of rest and help educate communities on the role it plays in becoming the best version of yourself.

MY ROLE

  • concept design

  • spatial design (C4D)

  • UX design (Sketch, Invision) 

  • branding (Illustrator)

THE TEAM

Ynes Bouck (XD), Emmaline Terry (AD), Alana Loveys (CBM), Halle Sinnott (CBM), Nick Deleon (ST), Connor Noh (CW)

BRIEF

Lululemon wants to expand the concept of what a store is by going beyond the products, ensuring that individuals leave stores feeling enriched and better than they were before entering.

INSIGHT

Individuals feel guilty about taking a rest day, however, it’s an essential element in a balanced lifestyle in order for our bodies to recover.

OPPORTUNITY

Disrupt the industry by leaning into a whitespace that no other athleisure brand occupies - the concept of rest and recovery.

SOLUTION

balance by lululemon is a space dedicated to building a community around celebrating rest by helping people make more of their days off to make the most of their days on.  

WELL-BEING SERVICE TOUCHPOINTS

BODY

By providing guests with a space to participate in both active and passive recovery, they can enjoy the proven physical benefits including: reduction of fatigue and the risk of injury, performance improvements, muscle growth, and healthy sleep.

MIND

By challenging the current stigma around rest. Through education and encouragement, visitors will build a healthier relationship with rest and find greater balance in their lives.

COMMUNITY

By building a space dedicated to recovery, lululemon can help form a community that supports making more of their days off to make the most of their days on.

HOW IT WORKS

ENTER

balance by lululemon checks you in when you enter the space

Secure your belongings in lockers or cubbies provided

RECOVER

Participate in an ambassador-led class

Guide yourself using lululemon’s on-demand health and fitness resources

REFRESH

Replenish your body with proper nutrients

Treat yourself to new products to help you feel your best

balance

by lululemon

SPATIAL DESIGN

When designing balance by lululemon, we 

aimed to create a space that met you where you're at on your fitness journey and provide a space that would aid at optimizing your rest and recovery. Whether your rest day means stretching tired muscles, performing guided meditation or investing in your self-care, we'll provide your with the resources to do so with our movement zone, fuel space and retail capsule.

illustration of balance by lululemon layout

MOVEMENT ZONE

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Our movement zone aims to promote both active and passive recovery. Join us in-store for an ambassador-led active recovery session, practice self-guided meditation, or simply do what makes you feel good on your day off.

FUEL SPACE

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Replenishing your body with the proper vitamins and nutrients is a crucial element to recovery. The Fuel Space makes it easy by providing healthy, grab-and-go options to help you reach your goals.

RETAIL CAPSULE

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Shop and try on our select lululemon favorites or freshen up with our self-care products at the refresh station. On-site educators can help you find the best product for your recovery goals. 

APP INTERGRATION

OVERVIEW

A new section in the lululemon app will help users make the most out of their recovery days with specialized rest guides, events at their local balance by lululemon location, and rewards to keep them coming back.

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FIT FOR YOU

Rest guides are tailored to fit users needs based on their level of activity and types of workouts.

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OPTIMIZE YOUR RECOVERY

Guides provide a structured routine to help maximize your rest days. Videos are available to  demonstrate each movement and stretch.

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CELEBRATE YOUR REST

An events page shows workshops that are happening at balance by lululemon. Rewards celebrate guests for the time that they spend resting.

REFLECTION

Rest and recovery are important aspects for reaching one’s full potential; however, people feel they need permission to take a rest day. lululemon can be the brand to disrupt the category by holistically owning rest and recovery days - starting with balance by lululemon. By changing the conversation around rest and recovery days, lululemon is creating healthier behavior and habits and creating a dialogue centered around rest.